About

Hi! My name is
Paulo Ferreira 👋

I'm a UX Writing and Conversational Design specialist working with AI, LLMs, automation, governance, and the evolution of virtual assistants focused on efficiency.

I apply critical thinking, systems thinking, and collaboration to enhance user experience and strengthen business outcomes.
‍
I am based in São Paulo and passionate about photography, cinema, and exhibitions.

My career

With 11 years of experience in Conversational Design, i blend strategic thinking and creativity to shape experiences that connect UX and business impact, making digital interactions clearer, smarter, and more intentional.

AI & LLM

Chatbots

User Experience

Content Design

UX Writing

Branding

NLU & NLP

UX Metrics

Experience

Conversation Designer Specialist | QuintoAndar
^{nov/23 - sep/2025}
Responsible for designing the user experience and content of LLM-powered support chatbots, with a focus on end-to-end journeys, tone of voice, response quality, automation, and operational efficiency.
Conversation Designer Specialist | Vrio (DGO)
^{aug/22 - oct/23}
Conversational Design chapter reference at DGO, embedded in SKY’s WhatsApp Self-care and Sales squads. Defined governance, guidelines, and drove the evolution of conversational experiences.
UX Writer Senior | Handmade Design
^{aug/21 - mar/2022}
Designed UX Writing and Content experiences for Porto Seguro, Nike, OLX, and Nubank, developing microcopy, chatbot flows, and end-to-end digital journeys.
Conversational Designer Senior | SKY Brasil
^{jun/19 - aug/21}
Led the Conversational Design chapter, shaping the WhatsApp prepaid journey through chatbot flows, content strategy, and governance.
UX Writer Junior | Vitalk (Wellz)
^{aug/18 - may/19}
Designed conversational experiences for mental health chatbots at Vitalk, a digital health startup, focused on diagnosis, monitoring, and prevention of anxiety, stress, and depression programs.
OTHER EXPERIENCES
• UX Writer | Pingobox ^{mar/2017 – mar/2018}
• Designer | Enxuta Lean Branding ^{jan/2015 – jan/2017}
• UX Designer | Startup House ^{aug/2013 – sep/2014}

Bachelor's Degree in Advertising & Propaganda | Senac
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Conversation Design Course | Conversational Academy
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Prompt Engineering Course | Udemy
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LANGUAGES

• Portuguese (Native)
• English (Advanced)
• Spanish (Intermediate)
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OTHER SKILLS

• Conversational Design, UX Writing, and Content Strategy
• Usability principles, Information Architecture, and UX best practices
• Experience with LLM-based chatbot development and optimization
• NLP/NLU training, bot curation, and intent modeling• Hands-on experience with IBM Watson and Dialogflow
• UX research, discovery, and user-centered design methodologies
• Product and business metrics analysis (KPIs, performance tracking, optimization)
• Methodologies: Design Thinking, Lean, Agile (Scrum, Kanban), and Waterfall
• Tools: Figma, Miro, Whimsical, Adobe Creative Suite

Education

Let's talk 😁

Message me here or on WhatsApp: 11 98586-1592

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Hi! My name is Paulo Ferreira 👋

My career

Experience

Education

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Let's talk 😁

Hi! My name is
Paulo Ferreira 👋